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From someone who sells private jets for a living

Stop asking. Start persuading.

Billion Dollar Influence is the persuasion masterclass that reads like a comic book. The techniques I used to sell the most expensive products in the world to billionaires. No fluff, just what works in your next meeting, interview or negotiation.

4.6/5 from 23 ratings on Amazon
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BILLION DOLLAR INFLUENCE
A persuasion skills masterclass from
someone who sells private jets for a living
vinh.ly
PDF
  • Private jets sold to billionaires. The same approach, start to finish.
  • €100,000 raised with 7 slides in 7 minutes. Using the method in this book.
  • The first book to teach persuasion with comics. You get it in one look, and you remember it.
See it before you read it

What most people say. What actually works.

Every technique in the book comes as a two-strip comic: Normally, the way most people handle it, and Vinh Ly, the way that gets a yes. Here are three, straight from the book.

Comic. Normally: asked to stay late, the employee says 'No! I'm leaving now.' Vinh Ly: 'Yes, AND it will be a good opportunity to discuss a pay raise.'
“Yes, and…”Saying no kills the conversation. “Yes, but” is the cowardly no. “Yes, and…” builds on their request and turns it into yours.
Comic. Normally: 'I hate Mondays.' 'That's stupid!' Vinh Ly: 'I understand how you feel. My brother felt the same way until he found out that Mondays were great.' 'Maybe I should give it a try.'
Feel – Felt – FoundThree steps to change anyone's mind without arguing: create rapport, shift the perspective, give a reason.
Comic. Normally: a customer asks for a green teddy bear, the seller says those are the only colors, the customer says 'None.' Vinh Ly: 'The issue is not the color of the teddy, the issue is which one has the best texture. Try it.' 'That's really soft!'
The redefine“The issue is not [the objection], the issue is [the problem you solve].” One sentence that answers almost any objection.
Who it's for

If you need a yes from someone, this is for you.

Read it if you want to…

  • Ace a job interview, or get the raise and promotion you deserve.
  • Close more deals: sales, partnerships, clients who keep saying “let me think about it”.
  • Pitch an idea, a project or a startup and get people behind it.
  • Handle objections calmly instead of freezing or arguing.
  • Learn fast. You're a visual learner and walls of text put you to sleep.

Skip it if…

  • You want to push people into things that go against their interest. That's manipulation, and this book draws a hard line against it.
  • You're collecting techniques to talk about, not to use. This book makes you practise.
  • You want 400 pages of theory. This one is short on purpose.
What's inside

A complete system, not a bag of tricks.

Techniques are the tip of the iceberg. The book gives you the foundations underneath: the MITT system, built to get you persuading without even thinking about it.

MMeditation to stay calm and read the room
IImprovisation to turn every obstacle into an opportunity
TTechnique to get more from every effort
TTraining to experiment and improve every day

Persuasion fundamentals

The persuasion quadrant: your purpose, their purpose, and where the two overlap.

The HERO triggers

Hello, Emotion, Reason, Opportunity. The order every persuasion follows, and how to switch each one on.

Rapport building

Mirroring without copying, humour that wins people over, and why friends get better deals.

Promoting

Positive phrasing, the three-point argument nobody can interrupt, and social proof done right.

Objection handling

Feel-felt-found, flip thinking and the redefine. You'll have an answer for any objection.

Closing

The double bind, the false close (“and there's more…”) and the handshake close.

Post-sales & persuasive language

When to stop selling, how to prevent buyer's remorse, and the power of the word “because”.

The 30-day practice plan

The persuasion sandbox, a daily routine and two checklists to turn reading into results.

A taste of the book

Short lines you'll use tomorrow.

“I want a 10% discount on this product.”
“Yes, and I would be glad to do that when you place an extra order for 120 units.”Improvisation: Active listening
“You do not need to give a valid reason! The word ‘because’ is, in and of itself, the reason.”Persuasive language: Because
“The difference between an amateur and a professional magician is that the amateur shows many magic tricks to a few people and the professional shows a few magic tricks to many people.”Persuasion fundamentals
What readers say

Readers rate it 4.6 out of 5.

23 ratings on Amazon · 94% four or five stars
Amazon review · ★★★★★

“I was looking for an easy read with quality content. This book delivers. Cartoons are fun and make the overall experience very pleasant. I read it in one go. Very good purchase, I recommend it.”

JEFFAmazon.fr, September 2014
Amazon review · ★★★★★

“Billion Dollar Influence could be the practical handbook to any salesperson! […] Not only does this book give you several means to reach your objectives, but it as well helps you clarify these objectives beforehands.”

Laporte marcVerified purchase, Amazon.com, February 2015
Amazon review · ★★★★★

“Something you should have, not on your book shelf but next to your bed! I look forward to a next one, maybe?”

silvia ustupskaVerified purchase, Amazon.co.uk, January 2015
Praise in the book

“Vinh Ly's visual approach to persuasion packs the punch you need to grab his ideas in one look. His pictures are worth the proverbial one thousand words… and the time you save.”

Steve Booth-ButterfieldAuthor of The Complete Idiot's Guide to Persuasion
Praise in the book

“As a book on sales, it's really complete, in that it has a method to follow, can work with different characters and approaches, so adaptable, and credible with some of the examples used.”

Kwame BekoeAircraft Sales Director
From the foreword

“This book is brilliantly creative, fun with many ideas rarely covered in the field.”

Rintu BasuAuthor of The Persuasion Skills Black Book

Amazon reviews and ratings are for the print edition (NLPbooks.com, 2014). The PDF is the same book. Reviews quoted word for word; […] marks a shortened passage.

About the author

Vinh Ly

Vinh Ly is a private jet marketing expert who has launched and sold the most expensive products in the world to billionaires. He has co-created and sold several companies, and he teaches persuasion and influence to CEOs, students and sales professionals with his own cartoons. When he's not selling jets, he performs improv comedy and practises meditation, both of which show up in this book.

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Billion Dollar Influence

A persuasion skills masterclass from someone who sells private jets for a living

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  • The complete book: 105 illustrated pages, in English
  • Every technique shown as a “Normally vs Vinh Ly” comic
  • The MITT system, the HERO triggers and the persuasion quadrant
  • The 30-day practice plan with daily checklists
  • Read it on your phone, tablet or computer, forever
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FAQ

Questions, answered.

What exactly do I get?

The full Billion Dollar Influence book as a PDF: 105 pages of comics, explanations, examples and practice checklists, in English.

How do I receive it?

Right after payment, you land on your download page and get the PDF immediately. No account to create, no waiting. Bookmark the page or save the file so you can find it again.

Can I read it on my phone?

Yes. A PDF opens on any phone, tablet or computer. The square comic layout reads especially well on a tablet.

Is it the same book as the paperback on Amazon?

Yes. It's the same book first published in print by NLPbooks.com in 2014, rated 4.6/5 on Amazon, now as a digital edition you can download today.

I'm not in sales. Is it still useful?

Yes. The book covers job interviews, pay raises, pitching ideas, negotiating with colleagues, and even getting your kid to go to bed. If you need someone to say yes, it applies.

Isn't this just manipulation?

No. The book draws the line clearly: persuasion is getting someone to do something that will benefit them; manipulation is getting them to do something against their interest. The book teaches the first and warns against the second.

How do I pay?

Checkout is handled by Stripe, the secure payment platform used by millions of businesses. Pay by card, Apple Pay and other methods shown at checkout. Any local tax is already included in the price.

Can I get a refund?

Yes. If the book doesn't help you, email contact@billiondollarinfluence.com within 30 days of your purchase and you'll get a full refund. No questions asked.

Your next “yes” starts tonight.

You can keep doing it “normally”. Or you can read a 105-page comic and do it the way that sells private jets.

Get the PDF for [PRICE]

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